About Boomers
- In the US, between the end
of World War II and 1964, 78 million baby boomers were
born and now are part of the "Boomers" generation.
- Boomers are
now entering middle age and changing the demographic of the
total population. 4 out of 10 households are between ages
35 to 54 and the numbers of householders ages 45 to 54 will
increase 20 percent from 1995 to year 2000.
- As empty nesters,
boomers have more money to spend as the median income
for boomers bracket is $47,300 annually.
- The average household
headed by boomers age 35 to 54 spends $12,000 annually
for housing.
- The number of
couples without children between the age of 45 and 60
will increase from 8 million in 1980 to 16 millions in
the year 2010.
- Every 7.5 seconds, a Boomer turns 50!
ABOUT BOOMERS INTERNATIONAL
Boomers International™ have been in this business and
in the center of Baby Boomers' evolution online and
offline for the last 10+ years.
We are boomers and we know boomers VERY WELL!
Our website attract a highly qualified audience of product
and service buyers. They are affluent, educated and
empowered.
Baby Boomers have access to more discretionary funds,
political influence, and financial power, than any group
in the United States.
Boomers in the US are only a small part of the
estimated 450 million Baby Boomers worldwide.
Targeting this desirable market with a site that provides
a convergence point for them to gather is only logical.
We intend to be the first stop on the web for them to
learn, inform, educate, network and connect, with their
fellow Boomers. And bring this phenomenal market to
our advertisers, and investors, worldwide.
Boomers are affluent consumers. They are consumers for
themselves and their children. Traditionally, marketing has
targeted the 18-35 year olds. Products sold to this group
are lower priced with shorter product cycles. Boomers are
more likely to purchase bigger ticket items with significantly
more care to research and comparison shop on the net.
We believe that the following product categories will interest
Boomers and our potential advertisers and partners.
Travel and Travel Service
Automobiles and Product recommendations/research
Insurance Services
Financial Services
Gift Services (easy valued added shopping aids)
Health Care
Care-Givers
Home Furnishings and Upgrade options
Nostalgia and collectibles (From an "Elvis"
guitar, to a 65 Mustang Boss 302)
As baby boomers become empty nesters they
seek a simplified version of life.
When the economic burden of raising a family is over,
Boomers can, and do, expend more disposable income.
They want to live comfortably. Boomers find excitement
exploring with technology and the one-touch multi-media
interaction it provides. Boomers with an "empty nest";
find they finally have the time to devote
to their own comforts and interests.
Many of them use that time to explore the fast paced
world of computer access to the web and email.
The international re-launch of the Boomers
International™ site was in 2001 and we had a focus
both for U.S. and international baby boomers uses of
the site.
This debut built the foundation of promotions,
centralized areas of Boomer interest, and advertising
accounts targeting our market, and ultimately leading
to projected user numbers exceeding 10 million in
the next 5 years.
Generation identified
with Iron Curtain, Berlin Wall, Cold War,
Sputnik, Transistor Radios, Calculators,
Computers, CB Radio, Ham Radio, Man on the
Moon, Hula Hoop, Mickey Mouse Club,
Leave It To Beaver, Mousekateers, Doo Wop, R&B;,
American Bandstand, Elvis, Little Richard, Chuck Berry,
Motown, Beach Boys, Haight-Ashbury, Hippies, PEACE,
VW Bug, LOVE, LSD, Woodstock, California Dreamin',
Hot tubs, TM, Psychedelic, Disco, Platform Shoes,
Bell Bottoms, Mini Skirts, Hot Pants, Bikinis, Tie
Died, flower power, communal, Nehru Jackets,
The Beatles, Rolling Stones, Chelsea, King's Road,
Carnaby Street, Bohemians, American Bandstand,
The Mods, The Rockers, Liverpool, Twiggy,
SOHO, The fall of Berlin Wall,
PAN AM and $5.00 a day in Europe.
(Sources San Jose Mercury News - Judy Stark, August,
1996, JM and ABBA)
Us Government data :
Boomers Boom in these cities
(% of total populations)
Santa Fe 35.1%
Anchorage 34.2%
Denver 32.8%
Seattle 31.5%
Atlanta 31.4%
Washington/ 31.4%
Baltimore Portland/Salem 31.2%
Oregon Kokomo, Ind. 31.0%
York, Pa. 30.9%
San Francisco 30.8%
Portland, Maine 30.8%
Sources: Census Bureau, State and
Methopolitan Area Data Book
1997-1998 and USA Today.
Boomer Stats:
Baby Boom Generation (1946 through 1964)
saw a marked increase in the number of births
in North America.
Here’s how the birthrate rose and fell
during the baby boom years:
1940 - 2,559,000 births per year
1946 - 3,311,000 births per year
1955 - 4,097,000 births per year
1957 - 4,300,000 births per year
1964 - 4,027,000 births per year
1974 - 3,160,000 births per year
AARP Study to Reveal the Psychology
of Midlife
Large-scale Research Survey Opens
Annual Dialogue Between the Association
and the Baby Boomer Generation
Contrary to conventional wisdom about
their denial of aging, baby boomers
really do have their eyes on the future,
according to a new report by AARP.
Asked about how much they think about
their futures, nearly two in three
boomers say ‘often.’ The report also
suggests that their greatest hopes
are focused on their toughest problems,
that they are generally optimistic about
what lies ahead and that they expect
many things to improve in their lives.
‘Boomers at Midlife: The AARP Life
Stage Study’ is a national survey
unprecedented in its scope that will
make breakthrough contributions to
the relatively unexplored field of
midlife psychological development
and reinforce AARP's already broad
and deep understanding of the 76
million-strong population of baby
boomers. The study is the first
installment in what will be an
annual series of AARP boomer studies,
which will closely examine how this
demographic group will change the
definitions of aging and how aging
will in turn change boomers.
The study is based on 3,666 telephone
interviews of adults ages 18 and older
conducted for AARP by Princeton Survey
Research Associates (PSRA) between
April 11 to June 15, 2002.
PSRA interviewed 2,127 boomers ages
38 to 56, 781 younger adults ages 18-37,
and 758 adults ages 57 and older.
In addition to over-sampling boomers,
PSRA interviewed 1,185 African Americans
and 1,161 Hispanics.
Sources:
AARP'S RESEACH.
publication date: August 2002
http://research.aarp.org/general/bbattitudes.html
-------------------------------------------
Boomers - Tidbits & News.
Did you know:
Every 7 Seconds someone in America
turns 50.
50+ age group:
* Is the fastest growing population
segment.
* Is the most affluent consumer
group that exists.
* Account for over 40% of total
consumer demand.
* Average $24,000 in annual disposable
income.
* Control over 48% of all discretionary
purchases that occur.
* Own over 80% of all money in
savings accounts.
* Own 79% of America's financial
assets.
* Spend almost $2 Trillion on goods
& services each year.
* Own 62% of all large Wall Street
investment accounts.
* Visit malls more often than
any other age group.
* Dine out 4-5 times per week.
* 74% use the Internet to find
health information.
* 78% make online purchases.
* Over 70% are willing to try new
brands.
* Spend over $29 Billion yearly on
grandchildren's gifts.
* Women over 50 spend $21 Billion
on clothes annually.
Source: Gary Onks
- SoldOnSeniors, Inc.
- SoldOnSeniors.com
SENIORS AND TECHNOLOGY
More than 76% of all seniors age 55 and
up have made a consumer
electronics purchase in 2003;
17% of senior households (age 55 and up)
own a high-definition television
(HDTV);
79% of seniors age 75 and up say new
security technologies like alarms
and integrated surveillance systems make
them feel safer.
(Consumer Electronics Association,2004)
Americans over 65 who use the Internet
has increased by 47% since 2000,
making them the fastest growing online user segment.
(The New York Times, 2004)
22% of American over 65 go online,
compared to 75% of the 30 to 49 age
group.
(The New York Times, 2004)
"Americans older than 50 years of age
control more than 77% of the country's
financial assets and that number is even greater worldwide."
http://www.waiora.com/join
By the time the last baby boomer turns 65,
the population aged 65 and older will have doubled.
Population 65 and older (in millions)
2000 35.0
2010 40.2
2020 54.6
2030 71.5
(USA Today, 2003)
In 2003, Baby Boomers represent 12% of
the nation’s population.
In 2030, Baby Boomers will represent 20%
of the nation’s population.
(USA Today, 2003)
The percentage of the population 65 of older
has more than tripled from
4.1% in 1900 to12.4% in 2000.
(Administration on Aging, 2002)
Nationwide, 13% of the workforce was 55
and older in 2000.
By 2015 the same figure is expected to
rise to 20%, according to the
Bureau of Labor Statistics.
There were 20.6 million older women
and 14.4 million older men in 2000,
a sex ratio of 143 women to every 100 men.
The female ratio increases with age
ranging from 117 for the 65-69age
group to a high of 245 for persons 85 and over.
(Administration on Aging, 2002)
There were 50,545 persons aged 100 or
more in 2000 (0.02% of the total
population).
This is a 35% increase from the 1990 figure of 37,306.
(Administration on Aging, 2002)
More Boomers Tidbits!
Boomers Q & A
New Internet Surfer -
You can surf by clicking on the blue
Letters or underlines letters. When you want to come back
here just click the Home button on the left hand if you
use frame. Otherwise use the BACK button.
TABLE OF CONTENTS
Anthony's Puzzle, Maths, Fun Stuffs
NOW ARCHIVED AT:
Wayback Machine
The Unofficial Kuklarpolitan
Damon Rarey's Nostalgic comic. Alum Falls, Ohio,
original fifies period comic strip
Find luck from The Age of Aquarius Site
Brain Teasers!
... Groovy... Hot...Funky, Neat or Super
Neat.. OK Boomers you take the car's
top down, or turn the air conditioner on,
roll the windows up and let it blast. Sway
your body, tap your toes, beat your hand to
the tune, let it all hang out! We don't have
to act our age! It's our Music and we can do
whatever we want to do! Think of the
happy times, reminisce and enjoy! Old songs can take you
back to your childhood and happy times... Music can be a
therapeutic tool for bad moods and anxiety, and good way
to slow down. Relax and relieve the pressure of day to
day activities on the job by taking the time out to listen
to music. I usually tune my FM radio station to KFRC and
relish the good old music. From Northern California and
to Central Coast California you can tune in to KBAY 100.3
until you get to King City. Tune in to KOCS 105 when in
Monterey, and 104.5 in San Luis Obispo County.
Tune to the Classic Rock KOCP 95.9 FM in Camillilo
or Oldies 106.3 FM station in Goleta
For Oldies on AM, listen to KVEN 1450 AM
station in Ventura.
Once you get to Los Angeles, tune to KCBS 93.1
for Classic Rock and KRTH 101.1 FM for the Oldies
In San Diego, there are 2 stations, KOCL
95.7 FM Oldies and KGB 101.5 FM Classic
Rock.
"Sit back, relax, and crank up the volume!" Turn
that funky music on! Visit Norma's Midi Web Site. The Moody Blues,
The Beatles, Steel Dan, Pink Floyd, The Eagles, Bee Gees
etc. All songs sequenced by Norma Williams
(ncwilliams@aol.com). Check OUT 'The Whiter Shade Of
Pale', these are the best.
Talk about metamorphosis, at 17, living alone in London,
I used to love to listen to London Symphony -
Tchaikovsky's SWANLAKE, Nutcrackers, Beethoven's 5th and
Bach ...
Some sites are slow loading.. please wait for the site to show.
 Boomers' Back To The Oldies
Boomers' Oldies
Musics Links
Rock and Roll Respect
a part of PBS special Rock and Roll series.
PBS Rock And Roll Page
Stories about Rock and Roll as aired on Public Broadcast Statins.
Rock and Roll Contest etc.
PBS Rock And Roll TV Episodes Page
Herman's Dedication To Elvis
Top 10 Records: 1956 to 1975 by G. Larkin
Oldies Unlimited. Great oldies site by Gary.
Collins Crapo's Oldies Website!
Big Pap - Great 60's, 70's Oldies Midi's Edward A. Mullan
(Bigpappy)
Midi Karaoake Web Site!
Midi's and WAVs of old favourites such as Green Onions,
Under the Boardwalk etc. plus other FUN stuffs.
Brian Wilson's Page by Mike Wheeler!
In Your Ear Music
One-stop shopping spot for the cool, the funky, and hard-to-find
Top 40, Pop, Dance, Oldies and R&B; hits from the 1950's, 1960's,
1970's, 1980's.
The beat for oldest boomers
Official Home page for the Stones
Another Rolling Stones Web Site
The Official Bobby Vee Home Page More Than I Can Say!
The Beatles Gallary - She Love you! Yeah yeah Yeah
The Beatles Gallery - I Want To Hold Your Hands. HELP!
Internet Beatles! Mysteries and Clues!
 Our own links to Old Movies and Television series from
50's-60's-70's.
Oldies Music Web Page, with listing and link to several
music Web Sites!
Boomer's Music
Ron Smith's Memory Lane will take you back to the
Rock and Roll Era:
Ron Smith's Oldies Music
Oldies Calendar and the Number One Songs This Week
in the 50's, 60's, and 70's.
Grateful Dead, Unofficial Dead Heads Site
Robert Altman's Classic Rock and Roll
Photo Gallery. If you like pictures, here is
the site for you!
Peter, Paul and Mary's Home Page
Del Shannon DelShannom.com
 Dorothy Toston's Country Music Stars
Southeastern Michigan's online resource for singers,
songwriters, musicians and poets
ROCK AND ROLL HALL OF FAME
Top 40 Hits - 1930-1998
What happened the year YOU were born?
30th.anniversary of the Summer of Love
Peter Max's Web Site
Peter Max's posters and paintings.
Peter Max's Land
defines the genre' of the 60's and 70's.
Mid-Centurian:
The fifties, 50's, 50s
HREF="http://members.aol.com/catdoot/homepage.html">Mid-Centurian:
The fifties, 50's, 50s
HREF="http://members.aol.com/catdoot/homepage.html">Mid-Centurian:
The fifties, 50's, 50s
HREF="http://members.aol.com/catdoot/homepage.html">Mid-Centurian:
The fifties, 50's, 50s
Our Heritage of Wisdom project is a series of 36 original
pencil drawings by artist Jim Branscum dedicated to
honoring the humanity, dignity and contributions of
older Americans, and increasing Legislative and Public
Awareness of Aging Concerns.
American Society on Aging
Enhancing the knowledge and skills of those working with
older adults and their families.
Assisted Living Federation of America
the largest trade association exclusively devoted to the
Assisted Living industry and the population it serves.
Alpha Light Systems
Free online resources to religion, medical science,
astronomy, universities, sports, weather and news reports,
traffic reports, computer technology areas
and free
software and games zones.
Ann
Taylor Flemming Page! BOOMER MILESTONE, FEBRUARY 15,
1996, TRANSCRIPT from ONLINE NEWS HOUR:
Bone Basic for Boomers:
BOOMERS REPRESENT WEALTH:
Childsecure. Check this site out if you are
grandparents or about to become one!
Empowering Caregiver's
Empowering Caregivers is a Highly acclaimed site featuring
resources for caregivers: chats, newsletter, healing circle,
journal exercises & more to assist you and your loved ones
with options, healing, and love. A gift for you.
Enterzone 6:
Welcome to the Golden Age
McHugh
and Hoffman's Strategist - Boomers turns 50!
How
Boomers Can Avoid Going BustBy Peter Richards
The Baby Boomers Turn 50 - By Larry M. Elkin, CPA, CFP
Cancer News on the Net
Dedicated to bringing patients and their families the latest
information on cancer diagnosis and treatment.
Eastern Agency on Aging
Maine's best source on information, options & services
for people as they grow older.
Eldercare Web
a on-line sourcebook with thousands of reviewed links to
on-line information about health, financing, housing,
aging, and other issues related to the care of the frail
elderly.
Fifty-Plus.net
Home of the Canadian Association of Retired Persons.
Financial
Research To Help You Save for Nest Eggs:
 Find a Fund
The most complete source of mutual fund information on
the internet.
Friendly 4 Seniors
Glenbrook Farms
Herbs & Such
Health Care Financing Administration
The federal agency that administers the
Medicare, Medicaid and
Child Health Insurance Programs.
Joint Commission On Accreditation Of Healthcare Organizations
An independent, not-for-profit organization, the Joint
Commission standards-setting and accrediting body in
health care.
Jubilados
Not-for-profit senior community in New Mexico.
@LA
Guide to sites relating to Southern California & Greater
Los Angeles.
Health Advocate for Older People
Promoting better housing, health care and quality of
life for all senior citizens residing in New York City.
MedQue Home Health & Medical Supply
Dedicated to providing patients, consumers and healthcare
professionals a convenient on-line method of ordering
their medical supply needs.
New Life Styles
Senior's Web Resources.
PSYCHOLOGICAL FACTORS:
Relocation Mall
Your relocation guide for easy moving.
Retire.Net
Retirement
98% of Americans by age 65 are dead or broke.
This commonly used statistic by insurance companies is
from the Social Security Administration.
Self Improvement Online
The definitive web guide to personal growth.
Senior Arts and Systems
Prevent drug misuse in seniors.
Senior Corps
The National Senior Service Corps helps people age 55 and
older find service opportunities related to their
interests and close to home.
SeniorNet
SeniorNet's mission is to provide older adults education
for and access to computer technology to enhance their
lives and enable them to share their knowledge and wisdom.
SeniorResource.com
For housing and lifestyle choices, & how to pay for them.
Senior Information Services of America
A statewide firm specializing in Medicare eligibility
and long term care financial planning.
Savings
Calculator
The
Merrill Lynch
Baby Boom Retirement Index
Article
about Boomers and ATM!
Boomers
Information kiosk:
Labor
Trends and Your Career
Southampton College Press Release:
November 1, 1995, Examines
Baby Boomer Retirement Plans and Gender Investment
Comparisons.
Alzheimer's Disease articles:
Sensitive Care
Nursing Centers
SOCIAL SECURITY & BABY BOOMERS
Testimony of MICHAEL TANNER - CATO Institute
Several links to health!
and various health related sites.
Serious Side Of
Life
Our Own Attempt at contemplating Social Issues, Life, Job,
Career and Retirement.
Transitions, Inc.
Elderly care consulting.
USA Healthcare
Online resource for quality healthcare.
Vintage
Philadelphia's largest monthly magazine for active adults!
Member of the Internet Link Exchange
Join Boomers International
A Non-commercial web site
, supported by volunteers and sponsors.
 
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THANKS TO OUR SPONSORS
Dr. Toula and Dr. Guilfoyle - Anti Aging Nutrients
. Saybrook Graduate School,
San Francisco, CA.
M.S. Systems Management,
. College Of Notre Dame, Belmont, Ca.
B.S, Applied Economics,
. U. of San Francisco, S.F., Ca.
A.S. Management & Supervision,
. Mission College, Santa Clara, Ca.
CEO & Founder,
Boomers International™,
Web Magazine,
Email: boomersint@aol.com,
Location: Silicon Beach, Ca. USA
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Last modified: April, 2003
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